us beer market to surge by 24 billion by 2027 amidst craft beer popularity 64

Market Trends

U.S. Beer Market to Surge by $24 Billion by 2027 Amidst Craft Beer Popularity


Robert Tavares

March 22, 2024 - 08:24 am


US Beer Market Set to Leap by Over $24 Billion by 2027

Explosive Growth Forecasted for Beer Industry

NEW YORK, March 22, 2024 /PRNewswire/ -- The beer industry in the United States is poised for a dramatic upswing in the coming years, with projections pointing to an astonishing $24.15 billion increase in market size from 2023 to 2027. A recent insightful report posits a Compound Annual Growth Rate (CAGR) of 4.12% for the market during this period.

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Technavio has announced its latest market research report titled US Beer Market 2023-2027

The Driving Forces Behind Market Expansion

Multiple factors contribute to the predicted expansion of the beer market. A growing appreciation for premium beers leads the charge, fueled by the rise of craft beer and microbreweries that are constantly introducing unique and innovative flavors. The increased presence of online retail channels is another major factor underpinning the market’s growth, as they offer convenience and broadened access to a myriad of beer choices.

Advancements in technology and a surge in online sales channels are fundamentally changing how alcoholic beverages are marketed and sold. This revolution has been reflected through the growing popularity of e-commerce platforms like Minibar, Drizly, and Liquor Mart Inc., which provide diverse options, including bottled and craft beer, to enhance the consumer experience.

Trends and Consumer Preferences Shaping the Beer Market

Two significant trends underscore shifts in consumer preference: the penchant for low-alcohol and alcohol-free beer options, and the increasing demand for light beer variants by health-conscious consumers. Major breweries have strategically responded by introducing light beer choices, aiming to capture the interest of the millennial demographic.

To explore this burgeoning market more closely, a free sample report in PDF format is available here: The Free sample report is available in PDF format.

Navigating Market Challenges

The beer industry isn't without its hurdles. The growing legalization of recreational cannabis presents a significant challenge, as do the myriad substitute products vying for market share alongside beer. Nevertheless, the report addresses these issues, highlighting that strategic alliances, partnerships, and mergers and acquisitions are critical in overcoming hurdles and strengthening market presence.

Key Industry Players and Market Strategies

Prominent contenders in the US beer market include industry titans like Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., and Constellation Brands Inc., implementing strategies such as geographical expansions and product launches to command a larger market share.

In their thorough report, Technavio provides an extensive analysis of market dynamics, customer landscapes, and segmentation by product and distribution channel while forecasting market growth by revenue at global, regional, and country levels. The analyses include a review of the latest trends and growth opportunities stretching from 2017 to 2027.

The free sample report detailing these insights is once again available for those looking for a more in-depth look at the US beer market: The Free sample report is available in PDF format.

Analyst Review: Market Innovation and Adaptability

The US beer market is a shining example of innovation and adaptability, with government regulations, consumer preferences, and market dynamics all converging to shape an industry that is continually reinventing itself. The availability of a wide array of beer options across bars, pubs, restaurants, nightclubs, and online platforms allows consumers to immerse themselves in the diverse world of beer.

From the appeal of conventional glass bottle packaging to the convenience offered by cans, major breweries like Anheuser-Busch InBev, China Resources Snow Breweries, Heineken, and Carlsberg Breweries A/S are tapping into various distribution avenues, reaching consumers in both on-trade and off-trade settings.

There are emergent markets and opportunities for growth, with restaurants and bars serving as prominent settings for beer consumption. The competition doesn't end with beer, as these settings also accommodate the complexities of wine and spirit consumption, revealing the interconnected nature of alcoholic beverages.

Mergers and acquisitions are reshaping the industry, enabling collaborations that refine taste profiles and broaden product ranges. Craft beer aficionados celebrate the artisanal touch in ales, while the industry anticipates revenue boosts via a robust CAGR.

In this environment replete with opportunities, millennials are a pivotal demographic. Their demands for authenticity, sustainability, and distinctive experiences power the growth of small-scale breweries and taprooms—spaces that echo local culture and boast unique style.

As market conditions evolve, advertising and marketing strategies adjust to encapsulate these consumer shifts. Breweries are weaving narratives that span from celebrating heritage to embracing modern trends, continuously captivating diverse audience tastes.

In this era where industry meets innovation, the US beer market is a complex tapestry of traditional and contemporary choices, reflecting consumer expectations and illustrating a dynamic market full of camaraderie and friendly association—the very essence of beer culture.

For an in-depth exploration of the US beer market and the forces that are transforming it, the following report is available for interested readers: The Free sample report is available in PDF format.

Market Overview

Government tactics regulate alcohol sales, fostering responsible consumption while bars and restaurants remain integral to social life. Unique brews and experiences offered in taprooms are becoming increasingly popular destinations. Strategic advertising and targeted marketing campaigns focus on the influential millennial demographic, further invigorating the market with a growing demand for craft beers. The lager segment continues to assert its traditional dominance, but as consumer tastes evolve, so too does the strategic vision of the breweries.

For even more information on this expanding market, individuals can access a free sample report here: The Free sample report is available in PDF format.

Table of Contents (ToC) Overview

  1. Executive Summary
  2. Landscape
  3. Sizing
  4. Historic Size
  5. Five Forces Analysis
  6. Segmentations
  7. Customer Landscape
  8. Geographic Landscape
  9. Drivers, Challenges, and Trends
  10. Vendor Landscape
  11. Vendor Analysis
  12. Appendix

Those interested in the complete analytical breakdown of the US beer market, along with specific data points and intricate market knowledge, should turn their attention to the research conducted by Technavio.

About Technavio

Technavio stands as a premier global technology research and advisory company. Their detailed research and analysis target emerging market trends to provide actionable intelligence that aids businesses in seizing market opportunities and enhancing their positions within the competitive market landscape.

Their extensive network includes over 500 specialized analysts and a report library surpassing 17,000 documents, which encompasses 800 technologies spanning 50 countries. From small enterprises to Fortune 500 companies, clients depend on Technavio for comprehensive coverage, extensive research, and insightful market knowledge suitable for navigating current and prospective market conditions.

Contact Information

Technavio Research Jesse Maida, Media & Marketing Executive US: +1 844 364 1100 UK: +44 203 893 3200 Email: [email protected] Website:

SOURCE Technavio

Understanding the US beer market's trajectory is essential for industry stakeholders. This comprehensive research and detailed market analysis are invaluable in capturing the full scope of this rapidly changing landscape. With such extensive growth projected, the future of the beer industry in the United States appears not only bright but also brimming with opportunity.

The growth of the beer market in the US stands testament to the prevailing craftsmanship and innovation within the industry, as it navigates through consumer preferences and market trends. Not only does it reflect the resilience of an industry adapting to changing tastes, but it also highlights the potential for substantial economic impact in the coming years.